Buddy Scalera: Content Marketing Strategist with a Comic Book Twist
UPCOMING APPEARANCE: NJ Books - June 9, 2013 (Paramus, NJ)
New Jersey authors, editors, librarians, and readers get together for Books NJ, an annual celebration of books, reading, and writing. Buddy is the author of 5 books, dozens of comics, and a bunch of other stuff. He'll be on hand to chat with readers and sign books.
PAST EVENT: DTC National Conference – April 2-4, 2013 (Washington DC)
Buddy joins pharma marketing leaders in a pre-conference workshop to discuss innovations in creative & marketing tactics, optimization of campaigns and channels, crafting a content strategy and connecting to the engaged patient/caregiver.
PAST EVENT: Buddy at Social Media Week 2013
Buddy joined top marketers from Ogilvy to discuss Mocial RX and what it means for healthcare communicators. A lively panel hosted by marketing thought leaders (including Social@Ogilvy) about how to influence positive behavior changes and patient health compliance.
PAST EVENT: Buddy at Intelligent Content Conference 2013
Buddy took the show on the road to delver a presentation at the Intelligent Content Conference 2013, planned by the Content Wrangler himself, Scott Abel. A visually stimulating presentation about scalable content across platforms. Your content marketing strategy will never be the same!
PAST EVENT: Buddy at Content Marketing World: Health Summit
Oh no, you missed it! You wanted to learn more about healthcare and content strategy? Well, you should have seen Buddy discuss 600,000 Years of Content and Health Information Strategy at the Content Marketing World Health Summit in Cleveland November 7-8, 2012. It was an educational and entertaining way to learn about marketing, content, and cavemen!
Recent Publicity
Ignore the critics, unless of course they say nice stuff about you. Check out a few recent reviews of Buddy's work.
Website Redesign in Progress
Please bear with me as I rebuild this website to give you a better experience. Seriously, it's going to be better. Soon.
Content Strategy & Creativity
Get the inside scoop on how Buddy approaches content marketing challenges.
Photo Reference Books
Comic artists, animators, & fine artists love Buddy's Photo Reference Books. So far he has authored 5 books, which you can explore in detail at ComicBookSchool.com.
Words + Pictures = Web
Get a semi-regular dose of Buddy's view on new media, marketing, and comics on his blog at WordsPicturesWeb.com.









