About Buddy Scalera
On the side, Scalera makes short films and writes comic books. At his previous job, Scalera was the original Online Editor for Wizard Entertainment. He was joined by Rus Wooton in developing Wizardworld.com, Wizardschool.com, Toyfare.com, Toywishes.com, and Inquestmag.com. Under Scalera's direction, the Wizardworld.com network of sites became one of the hottest daily destinations for comic book fans. The site featured an impressive array of news and feature content, which was leveraged as a marketing and promotions tool. The Wizardschool.com site was so sticky that Scalera hosted live interactive Wizard School events at conventions in Chicago and Philadelphia. As
a professional comic book writer and journalist, Scalera knows
the inside details of the comics industry. Because of his background
as a newspaper reporter, he also knows how to make the labyrinth
of details and rules easily accessible to the average reader.
He has written over 100 articles on the topic of comic books.
His journalistic credits include Wizard, Comic Buyer’s
Guide, Comics Values Monthly, Collector’s Advantage,
Scarlet Street, Combo, Spin Online, and others. He was featured
as a professional source in a chapter of the recently published
book “The Science of Superheroes” written by Lois
Gresh and Robert Weinberg (Wiley, 2002). |
Buddy
Scalera is a full-time marketing professional in the pharmaceutical
industry. He has written online consumer health content, multimedia
interactions, and marketing materials for several large corporations
including: Merck-Medco, Ortho-McNeil Pharmaceutical, Ortho
Biotech, Novartis, Aventis, and others.