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About Buddy Scalera

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Photo (c) 2008 Buddy ScaleraMarketing

Buddy Scalera is a full-time e-marketing professional in the pharmaceutical industry.

He is currently Vice President of Interactive Content and Market Research at an award-winning agency based in New Jersey.

He's authored numerous articles for industry publications, including PharmaVoice and has spoken at professional industry events.

Read his awesome technology and marketing blog Words + Pictures = Web.

Medical Writing

Buddy started his career as a journalist and entered the pharmaceutical industry as a medical writer/editor. As a medical writer/editor, he has created consumer and professional health copy, multimedia, video, social media, and marketing materials for several large corporations including: Merck-Medco, Ortho-McNeil Pharmaceutical, Ortho Biotech, Novartis, Aventis, Reckitt Benckiser, and many others.

Photography

Buddy has published a series of popular photo reference resources for artists. He's created three multimedia CD-ROM titled "Visual Reference for Comic Artists" and three books (with CD-ROMs) titled "Comic Artist's Photo Reference." These CD-ROMs and books are popular among professional and aspiring artists and remain strong sellers at Amazon, Barnes & Nobles, and Borders. For more information on the books and CD-ROMs, go to Comic Book School.

He's an active photographer with published work in books including Body Dump , Doll Fashionistas , and more. He also served as the Interactive Consultant on the book Artist's Digital Photo Reference - Landscapes.

Buddy's photos are featured on Nokia's WOMWorld website where he was able to use the 12Mp Nokia N8 camera.

He has also photographed projects for painter Dave DeVries and film director Scott Klein (for the movie "4 for Dinner").

Journalism, Websites, Video, & Multimedia

Scalera holds BA in Journalism from Hofstra University. After graduation, he became a staff reporter for the local newspaper. He's held jobs in public relations, marketing, and web development. On the side, Scalera makes short films, writes comic books, and multimedia projects.

As a professional journalist, Scalera knows how to craft a compelling story. Because of his background as a newspaper reporter, he also knows how to make complex details and rules easily accessible to the average reader.

He has written over 150 published articles on a wide range of topics including health, politics, government, multimedia, marketing, comic books, games, movies, television and much more.

His journalistic credits include The Suburban News, The Ridgewood News, Wizard Magazine, Comic Buyer’s Guide, Comics Values Monthly, Collector’s Advantage, Scarlet Street, Combo, Spin Magazine Online, Pharmaceutical Voice and others.

Comic Books

As a comics industry thought leader, Scalera was featured as a professional source in a chapter of the published book The Science of Superheroes  by Lois Gresh and Robert Weinberg.

For over four years, Scalera also wrote and hosted “ComixVision,” a cable-access television show that explained the comic book hobby to mainstream viewers.

At his previous job, Scalera was the original Online Editor for Wizard Entertainment. He was joined by Rus Wooton in developing Wizardworld.com, Wizardschool.com, Toyfare.com, Toywishes.com, and Inquestmag.com.

Under Scalera's direction, the Wizardworld.com network of sites became one of the hottest daily destinations for comic book fans. The site featured an impressive array of news and feature content, which was leveraged as a marketing and promotions tool. The Wizardschool.com site was so popular that Scalera hosted live events at conventions in Chicago and Philadelphia.

Scalera is also an active self-publisher. With his partner Darren Sanchez, After Hours Press released the graphic novels Necrotic and Celestial Alliance. He is also self-publishing “Visual Reference for Comic Artists,” a series of multimedia art-reference CD-ROMs.

 

 

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