 Marketing
Buddy
Scalera is a full-time e-marketing professional in the pharmaceutical
industry.
He
is currently Vice President of Interactive Content and Market Research
at an award-winning agency based in New Jersey.
He's authored numerous articles for industry publications,
including PharmaVoice
and has spoken at professional industry events.
Read his awesome technology and marketing blog Words + Pictures = Web.
Medical
Writing
Buddy
started his career as a journalist and entered the pharmaceutical
industry as a medical writer/editor. As a medical writer/editor,
he
has created consumer and professional health copy, multimedia,
video, social media, and marketing
materials for
several large corporations including: Merck-Medco, Ortho-McNeil
Pharmaceutical, Ortho Biotech, Novartis, Aventis, Reckitt Benckiser,
and many others.
Photography
Buddy
has published a series of popular photo reference resources for
artists. He's created three multimedia CD-ROM titled "Visual
Reference for Comic Artists" and
three books (with CD-ROMs) titled "Comic
Artist's Photo Reference." These
CD-ROMs and books are popular among professional and aspiring
artists and remain strong sellers at Amazon, Barnes & Nobles,
and Borders. For more information on the books and CD-ROMs, go to Comic Book School.
He's
an active photographer with published work in books including Body
Dump
, Doll
Fashionistas
, and more. He also served as the Interactive Consultant
on the book Artist's
Digital Photo Reference - Landscapes.
Buddy's photos are featured on Nokia's WOMWorld website where he was able to use the 12Mp Nokia N8 camera.
He has also photographed projects
for painter Dave DeVries and
film director Scott Klein (for the movie "4
for Dinner"). 
Journalism,
Websites, Video, & Multimedia
Scalera holds BA in Journalism from Hofstra
University. After
graduation, he became a staff reporter for the local newspaper.
He's held jobs in public relations, marketing, and web development. On
the side, Scalera makes short films,
writes comic books, and multimedia
projects.
As
a professional journalist, Scalera knows
how to craft a compelling story. Because of his background
as a newspaper reporter, he also knows how to make complex
details and rules easily accessible to the average reader.
He
has written over 150 published articles on a wide range of
topics including health, politics, government, multimedia,
marketing, comic books, games, movies, television and much
more.
His
journalistic credits include The Suburban News, The Ridgewood
News, Wizard Magazine, Comic Buyer’s
Guide, Comics Values Monthly, Collector’s Advantage,
Scarlet Street, Combo, Spin Magazine Online, Pharmaceutical Voice
and others.
Comic Books
As
a comics industry thought leader, Scalera was featured as a
professional source in a chapter of the published book The
Science of Superheroes by Lois Gresh and Robert Weinberg.
For over four years, Scalera also wrote and hosted “ComixVision,” a
cable-access television show that explained the comic book hobby
to mainstream viewers.
At
his previous job, Scalera was the original Online Editor for
Wizard Entertainment. He was joined by Rus Wooton in developing
Wizardworld.com, Wizardschool.com, Toyfare.com, Toywishes.com,
and Inquestmag.com.
Under
Scalera's direction, the Wizardworld.com network of sites became
one of the hottest daily destinations for comic book fans.
The site featured an impressive array of news and feature content,
which was leveraged as a marketing and promotions tool. The
Wizardschool.com site was so popular that Scalera hosted live
events at conventions in Chicago
and Philadelphia.
Scalera is also an active self-publisher. With his partner Darren
Sanchez, After Hours Press released
the graphic novels Necrotic and
Celestial Alliance. He is also self-publishing “Visual Reference
for Comic Artists,” a series of multimedia art-reference CD-ROMs.
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