Buddy Scalera: Content Marketing Strategist with a Comic Book Twist
News and Activities
Let's talk about how to tell stories with words and pictures. Buddy returns to Chicago to moderate 5 panels on visual storytelling, creating comics, and marketing your personal brand as a creative professional. See the list of panels.
UPCOMING APPEARANCE: Intelligent Content Conference Life Sciences & Healthcare | May 8-9, 2014 (San Francisco, CA)
Intelligent content strategy is the hottest, most discussed topic in healthcare marketing. Maximize health messages across multiple channels using the latest content techniques. See Buddy participate in two engaging sessions about content strategy and health wearables (co-presenter Matt Balogh).
Recent Speaking Events
Ready to have an intelligent conversation about content? Then you need to get over to San Jose for the Intelligent Content Conference 2014 to hear Buddy speak about Visual Content Strategy. It's a fast, fun presentation that will help you use visual content in your marketing campaigns.
Get ready for THE comic book and pop culture event of the year! Buddy will be talking about creating comic books and telling stories with pitcures in a fun and creative presentation. Bring your pencils, notebooks, and portfolios!
Get ready for THE must-see event of the year! Buddy will be talking about Visual Content Strategy in a fun and creative presentation. Do not miss this event! Plus, he'll also be rocking health marketing at the Healthcare Summit!
If you're ready to roll up your sleeves and talk about Health 2.0, this is your conference. Buddy will speak and moderate the panel "Consumer engagement: Translating health information for the general public"
Public Relations Professionals and Content Marketers descend at the Yale Club in New York for a hands-on discussion of content strategy. Buddy is co-presenting "Show & Tell: Examples of Content Marketing That Works"
New Jersey authors, editors, librarians, and readers get together for Books NJ, an annual celebration of books, reading, and writing. Buddy is the author of 5 books, dozens of comics, and a bunch of other stuff. He'll be on hand to chat with readers and sign books.
Buddy joins pharma marketing leaders in a pre-conference workshop to discuss innovations in creative & marketing tactics, optimization of campaigns and channels, crafting a content strategy and connecting to the engaged patient/caregiver.
Buddy joined top marketers from Ogilvy to discuss Mocial RX and what it means for healthcare communicators. A lively panel hosted by marketing thought leaders (including Social@Ogilvy) about how to influence positive behavior changes and patient health compliance.
Buddy took the show on the road to delver a presentation at the Intelligent Content Conference 2013, planned by the Content Wrangler himself, Scott Abel. A visually stimulating presentation about scalable content across platforms. Your content marketing strategy will never be the same!
Oh no, you missed it! You wanted to learn more about healthcare and content strategy? Well, you should have seen Buddy discuss 600,000 Years of Content and Health Information Strategy at the Content Marketing World Health Summit in Cleveland November 7-8, 2012. It was an educational and entertaining way to learn about marketing, content, and cavemen!
Buddy's approach to content marketing.
Contributed to Content Marketing Institute. Wrote about "Marketing Zombies" who curate content without reading it. Fans of the "Walking Dead" will appreciate this parody..
Beancast podcast: Episode: BeanCast 274: Mobile Signal Tracking
Content Marketing Institute: Learn What Makes a Content Plan Successful by Taking One Apart
Promo for Content Marketing World 2013: Content Marketing Rocks! 36 Tips from Rock Star Brands & Marketers
Comic artists, animators, & fine artists love Buddy's Photo Reference Books. So far he has authored 5 books, which you can explore in detail at ComicBookSchool.com.