Content Marketing Strategist with a Comic Book Twist
News and Activities
Want Buddy to speak at your event? Contact him directly. Yeah, it's that easy.
Content Marketing World! See Buddy present an epic tale of visual storytelling. Title: "Words + Pictures: A Content Marketer's Guide to Visual Content"
Recent Speaking Events
Special 2-hour workshop on storytelling for the modern content marketer.
"The power of S-T-O-R-Y: How to create and distribute corporate narratives that move audiences, social media and markets" || Co-presentation with Michelle Killebrew of IBM.
Buddy shares the stage with marketing rockstar Michele Killebrew of IBM to discuss social media, analytics, and marketing for creative people. If you've ever struggled with getting started in social media, these are the must-attend panels for writers, artists, publishers, and cosplayers. Plus we're bringing back our world-famous Creator Connection panel. Three panels, all on Friday.
Buddy shares the stage with marketing rockstar Michele Killebrew of IBM to discuss content strategy, user journeys, and social analytics. The Intelligent Content Conference (ICC) is one of the must-attend shows for content and analytics professionals looking to improve their skills. See some of the smartest content creators in the nation at this event.
Check out Buddy's blog for his Intelligent Content Conference 2015 Recap
Buddy joins content marketing legends Robert Rose and Joe Pulizzi from Content Marketing Institute to discuss visual content strategy and content marketing. It's a hands-on educational event that includes presentations, workshops, and networking.
Comicon is coming. Get ready for a full week of geeky fun. Buddy will be hosting a series of educational panels about creativity, writing, art, and storytelling.
Buddy interviews four top authors about marketing, their books, and their lives. It's the ultimate talk show for content marketing professionals. Guests include Joe Pulizzi, Ann Handley, Mitch Joel, and Jay Baer.
Intelligent content strategy and the global scalability of your marketing content. Buddy presents on the global governance, measurement, and optimization of your new media assets. This is Buddy's first trip to Ireland, so he's really excited!
Let's talk about how to tell stories with words and pictures. Buddy returns to Chicago to moderate 5 panels on visual storytelling, creating comics, and marketing your personal brand as a creative professional. See the list of panels.
PAST APPEARANCE: Intelligent Content Conference Life Sciences & Healthcare | May 8-9, 2014 (San Francisco, CA)
Intelligent content strategy is the hottest, most discussed topic in healthcare marketing. Maximize health messages across multiple channels using the latest content techniques. See Buddy participate in two engaging sessions about content strategy and health wearables (co-presenter Matt Balogh).
Ready to have an intelligent conversation about content? Then you need to get over to San Jose for the Intelligent Content Conference 2014 to hear Buddy speak about Visual Content Strategy. It's a fast, fun presentation that will help you use visual content in your marketing campaigns.
Get ready for THE comic book and pop culture event of the year! Buddy will be talking about creating comic books and telling stories with pitcures in a fun and creative presentation. Bring your pencils, notebooks, and portfolios!
Get ready for THE must-see event of the year! Buddy will be talking about Visual Content Strategy in a fun and creative presentation. Do not miss this event! Plus, he'll also be rocking health marketing at the Healthcare Summit!
If you're ready to roll up your sleeves and talk about Health 2.0, this is your conference. Buddy will speak and moderate the panel "Consumer engagement: Translating health information for the general public"
Public Relations Professionals and Content Marketers descend at the Yale Club in New York for a hands-on discussion of content strategy. Buddy is co-presenting "Show & Tell: Examples of Content Marketing That Works"
New Jersey authors, editors, librarians, and readers get together for Books NJ, an annual celebration of books, reading, and writing. Buddy is the author of 5 books, dozens of comics, and a bunch of other stuff. He'll be on hand to chat with readers and sign books.
Buddy joins pharma marketing leaders in a pre-conference workshop to discuss innovations in creative & marketing tactics, optimization of campaigns and channels, crafting a content strategy and connecting to the engaged patient/caregiver.
Buddy joined top marketers from Ogilvy to discuss Mocial RX and what it means for healthcare communicators. A lively panel hosted by marketing thought leaders (including Social@Ogilvy) about how to influence positive behavior changes and patient health compliance.
Buddy took the show on the road to delver a presentation at the Intelligent Content Conference 2013, planned by the Content Wrangler himself, Scott Abel. A visually stimulating presentation about scalable content across platforms. Your content marketing strategy will never be the same!
Oh no, you missed it! You wanted to learn more about healthcare and content strategy? Well, you should have seen Buddy discuss 600,000 Years of Content and Health Information Strategy at the Content Marketing World Health Summit in Cleveland November 7-8, 2012. It was an educational and entertaining way to learn about marketing, content, and cavemen!
Buddy's approach to content marketing.
Listed in Content Marketing 2015: Top 100 Influencers & Brands
Interview on Oracle.com: Closing the Content Gap In Health and Life Sciences; An Interview With Buddy Scalera
Oracle's VerticalX Podcast: Creative Content Marketing in Health and Life Science Industries with Buddy Scalera
Oracle on Slideshare: 9 Actionable Healthcare Tweets from HIMSS 2015
Wrote a humorous POV about 5 Tips for Coming to Town with a Great Content Plan
Wrote about "Marketing Zombies" who curate content without reading it. Fans of the "Walking Dead" will appreciate this parody..
Beancast podcast: Episode: BeanCast 274: Mobile Signal Tracking
Content Marketing Institute: Learn What Makes a Content Plan Successful by Taking One Apart
Promo for Content Marketing World 2013: Content Marketing Rocks! 36 Tips from Rock Star Brands & Marketers
Comic artists, animators, & fine artists love Buddy's Photo Reference Books. So far he has authored 5 books, which you can explore in detail at ComicBookSchool.com.